Forest Parkers who want to see their company name printed on a coffee mug or bobble head doll will no longer have to travel far, as a company specializing in exactly that will soon be moving into the lobby of the renovated Masonic building.
The newest addition to Madison Street will be Game Day Giveaway, which owners describe as a “national sports marketing company” that handles promotions for professional sports teams and assists businesses in promoting themselves through sports.
“Did you ever go to a baseball game and the first 10,000 people, let’s say, get a free giveaway? That’s us,” said owner Mylinda Viola.
Viola said the company also designs logos for sports teams and businesses and alters previously existing logos to fit on pens, mugs, or other promotional items.
“Our company is really focused on increasing revenue for the client ” using giveaways as a platform. “We don’t promote just throwing a logo on just anything.”
The company also works with athlete’s agents to book appearances for promotional events.
Viola, a Forest Park native, said that unlike the company’s previous offices in Chicago and Tampa this location will also feature a retail component.
She said she hopes to have moved into the Forest Park location by mid November.
Developer Wally Aiyash said he has several clients interested in the lobby’s other retail spot, including a doctor’s office and a hair salon.
“A lot of people are interested, but it’s a matter of getting what we want.” He said that he was confident that Game Day Giveaway would bring attention to the building, and wanted another tenant that was similarly eye-catching.
Aiyash had said in August that he’d been in talks to bring both FedEx Kinkos and Potbelly’s Sandwich Works to the building, which some local developers said was unrealistic.
He said that those two tenants are still possibilities, but “I can’t wait for them, they have to take the initiative and come to me.”
Aiyash and his company, WJ Management, first purchased the Masonic building, located at 7509 Madison, for $3.5 million after its previous owner the Polo Builders Company declared bankruptcy.
An official ribbon-cutting ceremony was held last week to celebrate the opening of the building’s 12 luxury condos, which will each sell for just under $350,000.