The Princess Phone

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By Historical Society

Looking back sixty years ago, the Forest Park Review ads give a glimpse of life in town in 1960. In January and February that year, weekly ads included the Princess Phone, which featured dials and night lights. Local ads included the grand opening of Schmidt's Pastry Shop (7336 Madison St., approximately Kay's Bakery), Paul's Flowers (7606 Madison, approximately Madison Street and Desplaines Avenue), the Trage Bros. 17-inch "Big Screen" TV, and the Little League annual dance. Other local ads, like one for Reich & Becker insurance, feature how Lincoln and Lee may have had opposing views on some subjects – but not insurance. Reirson's Drugs (7344 Madison St., now approximately the lot next to Forest Park Bank) used a TV special, "The Devil and Daniel Webster," as its advertisement. Grocers like Calcagno's (439 Desplaines Ave., now Silverland Bakery) featured salad oil, bologna, and three dozen eggs for only $1. White Way (where Ed's Way is now located) had a "Carload Sale" which included Hills Bros Coffee, canned peaches and pork roast for 45 cents a pound. Sam Zussman's Men's Style Shop (7411 Madison St., now Jimmy's Place) offered slacks starting at $7.95. And back in 1960, the Howard Mohr Mobil Service Station (7400 Harrison St., now Forest Park Auto Repair) had collectible party mugs available, one for every gasoline purchase.


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