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The county seat in 2019 is very burning.　　 There are about 3,000 counties in the United States. These small cities with a population of less than one million were formerly the deserts of modern commerce. Pedestrian streets, night markets and temple fairs are the three main commercial forms. There are many cottages in the county town. If you want to sell some decent brand goods, you can either go to Taobao on Tmall or take a few hundred kilometers to go shopping in the provincial town.　　 Now, things have changed.　　 Wanda Plaza, Wuyue Plaza, Intime Department Store and others have moved into the county. There are three or four shopping malls in a small city with a population of 600,000 to 700,000. They also brought Uniqlo, Costa, Chow Sang Sang and even SK-II and Gucci into the county. People began to re-examine these small cities with a population of less than one million, and found that this is the real long-tail zone. Behind that vast area is a trillion-level market, which contains huge business growth cheap sunglasses and re-washing. Opportunities for overtaking on the cards and corners.　　 'Sink! Sink! Go to the county seat!' 　　 In less than a year, 'entering the county seat' quickly became kate spade knockoff a new business consensus, and the county seat was no longer where the young man wanted to escape. Whoever occupies the county seat and captures the minds of consumers in the county seat will be one step closer to the future.　　 And these are just the beginning.　　The three-kilometer battle in the county seat 　　The war in the county seat has never been so fierce.　　 At the beginning of November, the big promotion banners of various shopping malls were planted on the streets of Haining. This small town in northern Zhejiang with a population of 700,000 was lively and tense.　　The atmosphere spread from the street to the elevator. Haining Yintai City put single-product advertisements into the building. The posters of 'Bosideng as low as 599 yuan', 'up to 400 yuan off, and up to 800 yuan free' will show the temptation to local residents as the elevator stops on different floors. cheap sunglasses . 120 kilometers away, in Cixi, a county-level city with a population of 1.05 million, the competition for consumers’ attention from major shopping malls also reached the highest point in the year. Yintai and Wuyue Plaza have successively launched stage interaction, night market food festival, and Bawang Meals, membership discounts and other activities.　　 In early November, Haining Intime Department Store prepared for Double 11.　　 The billboards on the roadside were divided up early. Three kilometers is a watershed. Within three kilometers of your store, your opponent’s advertisements are not allowed to enter, and your own promotional content must be infinitely close to the opponent’s territory, and it is best to enter the opponent’s 'three kilometers' fake boss range.　　 Major retail giants and commercial real estate companies are racing against time to grab territory in the county.　　 Yintai entered Cixi eight years ago and Haining six years ago. Among them, the first phase of Haining Yintai City has a construction wholesale balmain area of ​​430,000 square meters, and the second phase is already under construction; the Aegean Sea belongs to the Red Star Macalline Group. It entered Haining in January last year and Cixi in September; and in Liyang, Jiangsu, Wanda The square has just opened for more than half a year, and Wuyue Plaza, 4 kilometers away, has opened less than a month. This small city in southern Jiangsu with a population of less than 800,000 will soon have a third shopping center.　　The signal released by these phenomena is that the commercial competition in the county seat has been pushed to unprecedented heights. imitation ralph lauren polo The war spread to the building. When newly entered department stores and shopping malls compete for users through WeChat tweets, membership activities, online sweepstakes, etc., shops with “relocation discounts” hanging on the pedestrian street all the year round can only watch “the gods”. fight'.　　 In addition to advertising billboards and kate spade knockoff event marketing, the dimension of competition is also refined to the price of a single product. This year, on Double 11, Cixi Yintai has set up a 'whetstone' program-almost every day, there will be dedicated personnel to investigate the right stores to ensure that the price of philipp plein replica its own products is lower than the competition. 'We must ensure that our prices are the lowest in the city. Yes, during the Double 11 period, we need to refine each item. '　　 Internet celebrity chain PK copycat chain has entered the county with Intime Department Store, Wanda Plaza, and Wuyue Plaza, and international brands such as McDonald's and Costa have also sunk.　　 The level of business in the county is becoming more and more abundant.　　In Haining, the early video halls, game halls, and dance halls are still open to the public. Newly built KTVs, theaters, Michelle Ice City, Guming milk tea, Zhengxin chicken chop, etc. are also uncommon.　　 Those who successfully entered the county seat, without exception, have extremely high cost performance.　　 Compared with first- and second-tier cities, the sinking market has weaker consumption power, consumers are more price-sensitive, and cost performance is the best way to enter the county. In some county shopping malls, within a range of less than 100 meters, there are three major cost-effective chain stores such as MINISO and Hibiscus Life. There are many people in the store in the afternoon on weekdays to choose; the pedestrian street is less than 30 meters Distance, two ancient milk teas were opened.　　 These cost-effective chain brands have brought more design stores, more textured products and more advantageous prices. All in all, the product is better than you and cheaper than you. Undoubtedly, this has had an impact on the original local business format. Those “Yiwu Small Commodity Markets” opened on the first basement level are no longer prosperous, and the shops are deserted and on the verge of being eliminated.　　 Yintai in the county town and Yintai in first- and second-tier cities will also have obvious differences in brand and product planning. For example, in the women's clothing area of ​​Cixi Yintai and Wulin Yintai, the ratio of the former with a single item of more than one thousand yuan is much lower than the latter, and the price-performance ratio is more outstanding.　　 Of course, it is not that large chains enter the county with cost-effectiveness, and they can flow unimpeded.　　Many brands also encounter 'cottage' in the county town. Stores similar to 'XX Youpin' and 'Quanjia Supermarket' are not uncommon in county towns. The color and design of the doors are quite similar to MINISO and FamilyMart convenience stores. Among them, some have opened up small local chains.　　 SK-II, cheap sunglasses Dior, and Burberry have entered the county town. 　　 When the cost-effective strategy has been tried and tested, does the county still need luxury goods?　　 The answer is need.　　 Mr. Wu from Haining remembers that in the winter ten years ago, men in Haining wore all-colored mink when they went out. It was a luxury item in the shopping environment at that time, and it was a configuration for men to decorate the facade.　　 At that time, there were not many shopping places for locals, except for Haining Leather City, the local Hualian Supermarket. Later, with the presence of Yintai City and the Aegean Sea, there were more and more choices.　　 County towns have great consumption potential, and there is a lot of demand for consumption upgrades.　　 SK-II, health water, Sulwhasoo and other high-end skin care cheap philipp plein brands have entered the county through channels such as collection stores and franchised stores. The service industry in the county is becoming more and more developed. In Haining, there are wholesale hublot more than 300 beauty shops that are online on third-party platforms. The city has an area of ​​only 54 square kilometers and a permanent population of less than 700,000.　　 In July this year, the luxury collection store 'Xiyou' opened on the first floor of Cixi Yintai. The store displays high-end female bags and clothes such as Dior, YSL, Champion, Burberry, Fendi, etc., with unit wholesale salvatore ferragamo prices ranging from seven to eight hundred to ten thousand yuan.　　Cixi people visit Xiyoumen store　　The manager said that in the past, Cixi people usually went to Ningbo or Hangzhou to buy kate spade knockoff luxury goods. After the opening of the Cixi store in cheap sunglasses the west, it has quickly accumulated many members there. There is a couple of customers who spend more than 10,000 yuan in a single visit.　　 However, compared with the first- and second-tier cities, the consumption capacity of the county is still a bit lower, so there will be more emphasis on the choice of goods, and there will be more light luxury products. The unit price of a skirt in the store is about 1,000 yuan, which is actually equivalent to the price of an ordinary new product in a Hangzhou shopping mall.　　 On the bag display wall of the Xiyou store, there are women's bags of Gucci and YSL with a unit price of tens of thousands on one side, and bags of MK and Furla with a unit price of not more than 3,000 yuan on the other.　　 The clerk laughed and said that bags worth tens of thousands of yuan are 'bait', used to support the scene and attract consumers, and the ones that are really good for sale are the light luxury bags of one to two thousand to two to three thousand.　　 In other words, luxury goods enter the county seat and light luxury comes first.　　Counties have to be layered.　　 QuestMobile data shows that the number of users in the sinking market exceeds 600 million. When it comes to counties, the data is also not to be underestimated. Using 3,000 counties across the country as swarovski knockoff an entry point to stimulate consumption in urban and rural areas is the best way to open the sinking kate spade knockoff market.　　 In the future, the competition for the county seat will enter a more detailed level.　　 Although they are both county towns, they armani knockoff are all called 'sinking markets', but in fact each has its own particularities.　　 Mr. Wu in the industry used Haining and Cixi as examples, both of which are relatively affluent counties in northern Zhejiang, but Haining is still in the 'enclosure era' where capital and giants are slowly entering. The subway from Haining to Hangzhou is about to open, and the branch campus of Zhejiang University is already under construction. The population of the city will grow further. It is a typical incremental market with considerable room for growth.　　 cheap sunglasses Counties like Cixi are typical stock markets-the city scale will not expand in the short term, and population growth has entered a bottleneck period, which means that there is not much room for increase.　　 Previously, the local commercial competition has gone through several iterations, and many players who lack competitiveness have already been replica boss eliminated. Next, the local commercial competition in Cixi will enter the competition and redistribution of the stock market.　　 The battle for the county seat has just begun.

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You can understand it as a new entrance that is more elaborately designed for the luxury category. From the page layout, 'Luxury Pavilion' is similar to an independent App, divided into three columns: 'Show', 'Boutique' and 'Brand'. '

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