Little less than a month post-opening, Tacabron has discontinued its breakfast service.
“We probably didn’t even get our first customer until 9 a.m. anyways,” said Tosme Rubio, the manager. “Really we weren’t getting anybody, little stragglers here and there, not enough to continue with it that early.”
Rubio said Tacabron made the change Nov. 27 because it was losing money on breakfast, which included a limited menu of coffee and four breakfast burritos. The fast-casual Mexican restaurant at 7330 Harrison St. will now open three hours later, from 10 a.m. to 10 p.m., Sunday through Thursday, and remain open until 11 p.m., Friday and Saturday.
Rubio said breakfast was always intended to be an experiment for Tacabron.
“We weren’t going to do breakfast, but thought let’s see how it would go, right? It wasn’t that good for us,” he said.
Specials like Taco Tuesday will replace breakfast, Rubio said, adding that customers can expect more specials to be added soon.