Tony Scolaro moved his fruit and vegetable business from Maywood to 7412 Madison in the 1920s and, with his son Gus, operated a local grocery business for over 60 years, changing with the times, growing into West End Market and Gussie’s Deli. This ad from Scolaro’s IGA (Independent Grocers Alliance) from Nov. 19, 1953 highlights the early days when the grocer started selling more than fresh fruits and vegetables, adding great deals on fresh meat, which would be the future of the business. 

Tom Turkey:

This ad from Scolaro’s IGA at 7412 Madison from 1953 offers Thanksgiving deals. The Tom Turkey in this ad, listed for 55 cents/lb., would be equal to $5.74/lb. adjusted for inflation today. The 63 cents/lb. hen would be $6.58/lb.