Books, records, even print publications – OK, perhaps that last one is wishful thinking – are coming back in vogue, but video has never been an analogue form of media, so how is that supposed to work?
One company has figured out a way.
Put down your cell phones and your laptop computers, because the next big viral video might just come from a good old-fashioned flipbook.
For those raised on YouTube and Instagram, flipbooks are animated images generated through a small book of photos or drawings you flip through to replicate a moving image.
He recently brought his mobile flipbook maker to Oak Park Public Library for a free demonstration at the Oak Park-River Forest Chamber of Commerce’s Business After Hours event.
Cura said the flipbook mini-studio shoots seven seconds of video and creates a 60-page flipbook on the spot. The whole process takes about a minute, he said.
Flipbook fans can also send in a digital file and have it converted to analogue for $12.
Cura started the company as a photo-booth rental service in California about nine years ago. The photo booth could be rented for weddings, parties and other events, but a couple of years into it, he started making flipbooks.
Cura recently sold his California-based company, The Laugh Box, but has begun renting out a mobile mini-flipbook studio here in Chicago under the name Bespoke Flipbooks.
“I started this thinking I was going to stick with the online service where people send in the videos, but then I realized there is a big market for entertainment and party favors for events,” Cura said.
Renting the flipbook studio runs $1,295 for two hours and can produce about 60 flipbooks an hour. Any more time after that will cost $300 an hour.
“If a party has a large guest count, we would recommend extra time,” Cura said.
Those purchasing flipbooks online can choose from a variety of custom covers and grommets that hold the flipbooks together, Cura said.
More information about Bespoke Flipbooks is available on the company’s website at bespokeflipbooks.com.